- It is widely accepted that a web site is often the first exposure a potential customer gets to your company, so it is crucial to have the right up to date content presented in keeping with your branding.

- It is also a common complaint that web site content is out of date and a costly chore to maintain. Using content management based website ensures that you can keep your web content up to date and keep your customers informed with your news as it happens.


Easy to Use
The CMS is easy to use because of the WYSIWYG ( What You See Is What You Get) editor. Anyone familiar with word processors or Windows software can easily use the editor to create or update Web pages.

Secure
The CMS requires user names and passwords to edit the site. That means only employees with the proper permission can update the Web site. Specific areas of the site can be set with different permissions. For example, the Sales department only has access to update client list but not necessarily to edit the homepage. The site administrator or the CMS admin has access to any part of the site. .

Flexible
There are plenty of CMS website templates freely available, website templates can also be purchased or designed by desired customization. There is no more hassle needed to give a new look to your website, all you need to do is upload the new website template and make it default and there, you have a whole new looking website. This flexibility helps maintain established branding and provides endless point in creating and maintaining the look and feel of a Web site.

Cost Effective
Because each content owner is now responsible for maintaining a section of the Web site, companies no longer need to employ a full time content manager or website designer/ support team.


So what is a CMS?
CMS is basically managing of content. A website content management system is designed to run in the background of a public website. It allows administrators to edit content through an admin panel that is then shown and displays on the public front-end of the website. Often there are several levels of users who have control over the content on the website, these can be super admins, copy writers and editors. Using a special access control system through the web browser creators and editors can manage documents within the CMS. Overall the content management system controls and allows admins to manage workflows and business processes
Content includes electronic files, images and video based media, audio files, electronic documents and web text. The main concept behind a CMS is to make these files available for editing inter-office or over the Internet. A Content Management System is often used to archive documents as well. Many companies use a CMS to organise and store files in public form. Companies using a CMS can share content with others easily, as most systems are server based. In the case of Joomla it is a CMS based on a web server. This makes it available to you and your customers constantly and across the whole globe - so, long as there is Internet access. Joomla is one of the many Content Management Systems.
A “Workflow” process is basically the process of moving the document or information through a business process of approval. Some CMS provide the ability to control business flow and channel process like the email alerts and documents. Ideally it is a collaborative way of creation of documents. A CMS will provide the business a feasibility to control the access over the document and publish from a group of documents including images and multimedia items.
Joomla is a web content management system and is primarily used to publish content to a specified website.
A content management system is normally able to provide the following features:-
- Import and create documents, videos and other imagery.

- Identify the users and their roles within the content management system

- An ability to assign certain roles and rights within the system and across differing content types and categories.

- Define management and system workflows.

- An ability to record, track and manage many, many versions of the same content or files

- An ability to publish content to an centralized content archive, to facilitate greater access to the content.

- Some content management systems allow for the formatting of certain text within the documents - fonts, colors, layout styles etc.

- Anyone can format text in Microsoft Word, and then copy and paste it onto the website.

- Helps you in managing your site’s content through its complete cycle – from the creation of an idea to the archiving of old material.

- Simplifies and decentralizes the posting of new, updated material to the site.

- Tracks the changes so that you know who changed the content at what time.

- Enables you to build search engine friendly website.

- Simple interface eliminates the need to be technologically well versed (basically, no web-designer is required to operate CMS).

- You can easily change the look and feel of your website.

- Simplifies important and complex features, like mass mailing, creating newsletters, dynamic forms, gallery, portfolio, and link directory etc.